Brand Guidelines
Prepared for
Alex Morgan
Personal Real Estate Corporation
Your mark is the signature on every piece. Use the horizontal lockup wherever it fits; drop to the stacked version only when the space is narrow, and to the mark alone at avatar sizes.
One deep primary carries the brand; the rest support it. Let the neutrals do most of the work; colour is an accent, not a wall.
One typeface, three weights. Satoshi does everything; the range comes from size and spacing, not from adding fonts.
Built once, then worn by every piece a listing needs, so the pitch, the launch and the sold sign all came from the same hand.
It's yours. The logo, the colours, the guidelines; you own all of it, forever, and it stays yours if you ever walk away.
Yours to keep