Brand Kit · 5-page guidelines PDF · Letter · print or tablet
Corner Lot Studio

Brand Guidelines

The brand,
and how to
wear it.

Prepared for

Alex Morgan

Personal Real Estate Corporation

Version 1.0 July 2026
Corner Lot Studio
Brand Guidelines · Alex Morgan

The logo

01 · Identity

Your mark is the signature on every piece. Use the horizontal lockup wherever it fits; drop to the stacked version only when the space is narrow, and to the mark alone at avatar sizes.

Alex Morgan
Primary · horizontal
Alex Morgan
Reversed · on dark
Alex Morgan
Stacked · narrow spaces
Clear space = X on every side

What not to do

Never
Stretch
Recolour
Rotate
Add effects
Brand Guidelines · Alex MorganPage 2 of 5
Corner Lot Studio
Brand Guidelines · Alex Morgan

Colour

02 · Palette

One deep primary carries the brand; the rest support it. Let the neutrals do most of the work; colour is an accent, not a wall.

Hedge
#29483A
Primary · ink
Daylight
#FBFAF6
Ground · paper
Ink
#1D211E
Text · night
Sage
#C9D4C2
Support · calm
Butter
#EFE1A8
Accent · the one highlight
Oat
#B3A88A
Support · warmth

How much of each

Ratio
Daylight 60% Hedge 24% Sage 9% Butter 7%
Brand Guidelines · Alex MorganPage 3 of 5
Corner Lot Studio
Brand Guidelines · Alex Morgan

Typography

03 · Satoshi

One typeface, three weights. Satoshi does everything; the range comes from size and spacing, not from adding fonts.

Aa
Regular · 400
Aa
Medium · 500
Aa
Bold · 700
Display700 · tight · caps
Every listing
comes out.
Heading700 · 24–30px
The brand does the rest
Body400 · 15–16px · 1.55
Every new listing arrives already looking like you, the same hand behind the pitch, the launch, and the sold sign.
Label500 · tracked caps
Just Listed · Vancouver West
Brand Guidelines · Alex MorganPage 4 of 5
Corner Lot Studio
Brand Guidelines · Alex Morgan

The brand, at work

04 · In use

Built once, then worn by every piece a listing needs, so the pitch, the launch and the sold sign all came from the same hand.

CMA kit Listing brochure Just Listed carousel Just Sold kit

What you receive

Deliverables
  • Logo files. SVG, PNG and EPS; horizontal, stacked and mark-only; light and dark
  • Colour system. Every value in HEX, RGB and CMYK, with the ratio that keeps it calm
  • Type pairing. The weights, the scale, and the spacing rules
  • Usage rules. Clear space, minimum size, and what never to do
  • This guidelines PDF. The whole system in one document
  • Templates that wear it. Every piece you order arrives already in this brand

It's yours. The logo, the colours, the guidelines; you own all of it, forever, and it stays yours if you ever walk away.

Yours to keep
Brand Guidelines · Alex MorganPage 5 of 5